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Hello Holly Nichols!

Harvey Nichols is renamed ‘Holly Nichols’!

Great to read about Harvey Nichols being renamed ‘Holly Nichols’ in a celebration of women, having launched their month-long ‘Let’s hear it for the Girls’ campaign, celebrating female empowerment.

According to a report in Harpers Bazaar, the famous illuminated sign has been changed outside the flagship store and the branding also appears across shopping bags, signage and the store’s social media channels.

Harpers Bazaar confirms that the name change is the start of a series of events highlighting great women, spanning trunk shows, new launches, brand parties as well as inspirational talks from admirable women – heroes who have influenced the store’s culture.

Apparently even, the company’s website url has been amended to ‘Hollynichols.com‘!

Deb Bee, Harvey Nichols group marketing and creative director, is quoted as saying:

“We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today.”

“Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles,” she added. “Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”

Read the full article on the Harpers Bazaar website and let us know what you think if you get involved in the celebrations… hope to see you there!

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